Warm outreach
People who already know you, one at a time. The highest conversion and the one everybody skips.
100 day distribution sprint
The product is done.
Nobody knows.
Distronaut names the one distribution action to do every morning, times the session, writes the draft for you, and keeps the chain unbroken for a hundred days.
Download Distronaut
Become a distronaut: a distribution explorer. A distronaut charts channels the way an astronaut charts space. Methodically, on a schedule, with a log.
Free on iPhone. Pro is €12 a month, cancel any time. Day 101 starts a new hundred with a new number. Your ledger carries over.
- iPhone, then web
- No feed, no leaderboard
13:05
Distronaut Core 4 of
distribution
A 100-day sprint.
100 primary actions a day.
100 primary actions a day.
Post content
Warm outreach
Cold outreach
Paid ads
One lane a day, a hundred reps of it. The app names which lane every morning, so you never decide at 6am.
Start my 100 days
I already have an account
13:25
← Step 2 of 5
What are we
distributing?
Where you sell, and what you sell it under. Both show up across the app.
Business name
MailOver
Website
https://mailover.ai
Next: we read your site
The next screen fetches this address and writes down what you sell, who buys it and how
you talk about it. Every post, DM and ad the Studio writes for you afterwards comes from
that.
Anywhere else? Optional
LinkedInXYouTubeSubstackInstagram
Continue
13:25
Reading
mailover.ai
About twenty seconds. We only do this once.
✓ Fetching the pages
✓ Positioning and offer
✓ Who the customer is
✓ Tone of voice
Matching channels to your buyers
What we understood so far
Working through mailover.ai. This is the part everything else is built on.
Working…
13:25
← Step 3 of 5
Your Core 4, suggested.
Trial-led SaaS at your price point converts on content and warm intros. Ads come last, once something is already working. Adjust anything.
100 days · one primary action each morning
Post content − 40% +
Publish where your buyers already scroll. Compounds, slow to start.
10 actions written for this lane
Warm outreach − 28% +
People who already know you. Highest conversion, smallest pool.
8 actions written for this lane
Cold outreach − 16% +
Strangers with a trigger. Volume game, needs a real reason to write.
4 actions written for this lane
Paid ads − 8% +
Only once a message is proven. Cheap to test, easy to waste.
7:31
Tuesday 8 September
Day 31 / 100
29
day streak
Today · 100 mins on content
Post the story of your first paying customer to LinkedIn, then reply to every comment
for twenty minutes
Your hundred18 / 100 minutes
Resume session · 25 min
Open the draft
Nudge at 09:00
Ninety minutes in. Still unticked.
17:02
‹ Day 1 · Paid Finish
24:05 of 25 min · 96%
5101520253045
Launch a Meta (Facebook+Instagram) app-install test targeting non-fiction readers who start
books but don't finish, with one ad creative to measure installs and 7-day streak starts
Timer logs minutes against today's ledger
The draft
Pause
Log
0 sessions this week · —
Finishing adds 24 min to day 1
Sessions under a minute are not savedDiscard
7:38
25 actions
Pick one. Never decide at 6am.
31
ticked
All Warm Content Cold
Post the story of your first paying customer to LinkedIn, then reply to every comment
for twenty minutes
Message the six people who replied to the launch post and never got a follow-up
Send forty cold emails to heads of ops at 20–80 person SaaS companies
7:44
Studio
Knows your business. Ask for anything.
Write today's LinkedIn post about the customer who cancelled and came back. Under 900
characters.
Draft · 812 characters
A customer cancelled in March and came back in June. I asked him why.
He said nothing about the features. He said the version he left had made him feel behind every time he opened it.
We had spent that quarter making it faster. He needed it to make him feel finished.
He said nothing about the features. He said the version he left had made him feel behind every time he opened it.
We had spent that quarter making it faster. He needed it to make him feel finished.
Attach to action Rewrite shorter
Ask the Studio…
21:06
Ledger
31 sessions logged · 4 behind the calendar
Streak
29
Timed
48h
Trials
147
The hundredday 31
Minutes by lane
Content
Warm
Cold
Paid
17:04
Growth
Day 32 · More, 25 to 58 subs
Against your targets
Day 74 of 100 min
Week 518 of 700 min
Streak 9 unbroken
100 32 days done
9 day streak
31 sessions · day 32 of 100
Paying subscribers+3 this week
34
Day 1TodayDay 100 · target 100
17:04
Your streak
9 DAYS
Day 32 ticked
9 mornings in a row
Longest run so far. The next one is day 33 of 100.
✓ M
✓ T
✓ W
✓ T
✓ F
✓ S
S
1 of 2 rest days left this month. Spend one to cover a day you genuinely cannot work.
Spend a rest day
Best run
9
Days done
32
Core 4: the sprint you are signing up for
The four lanes
There is no fifth way to tell someone about your productPost content
People who know you, all at once. Compounds slowly, then all at the same time.
Cold outreach
Strangers, one at a time. Unlimited supply, and the only lane that works on day one.
Paid ads
Strangers, all at once. Buys speed, never judgement. Capped, and given a kill date in advance.
Doing this every day for a hundred days without a system is where it dies. The framework itself is free and well known: Alex Hormozi's Core 4 is the observation that a founder has exactly four of these, and the Rule of 100 is the volume prescription that goes with it.
Nobody knows which channel works for them
The four lanes are the vehicle. What works inside them — the platform, the format, the script, the offer — is the thing you are here to find out. You do not find it by planning. You find it in reps, and the ledger tells you which ones paid.
01 · The morning
One action. Named before you wake up.
Onboarding reads your site and proposes a split across the four lanes. From then on every morning has exactly one primary action, drawn from a hundred pre-written ones and rotated so the week covers all four lanes at full intensity.
- A hundred actions written in advance, not a blank box
- Morning prompt, midday reminder, evening last call
- All three stop the second you tick the day
Tomorrow · warm
Message the six people who replied to your launch post and never got a follow-up
Streak
29 days
On the work
48h 20m
Studio
Write today's LinkedIn post about the customer who cancelled and came back. Under 900
characters.
Draft · ready to post
A customer cancelled in March and came back in June. I asked him why.
He said
nothing about the features. He said the version he left had made him feel behind every
time he opened it.
We had spent that quarter making it faster. He needed it to
make him feel finished.
Attach to action Rewrite shorter
02 · The Studio
The blank page is the bottleneck. So it writes first.
Studio knows your product, your positioning and every action on your list. Ask it for the post, the DM, the ad body or the follow-up, and the draft lands on the action itself. Tomorrow morning it is already there.
- Drafts attach to actions, not to a chat you lose
- Rewrites the vague actions into something you can start
- Learns the way you actually write, not the way it writes
03 · The ledger
A hundred sessions, not a hundred dates.
Miss a Tuesday and the day stays day 31, the date says Wednesday, and your finish line moves by one. The chain is honest, which is the only reason it is worth keeping.
- Minutes logged per lane, so you see where the effort really went
- Trials and signups logged against the day that earned them
- Rest days you log on purpose, so the streak breaks honestly
The hundred
Warm Content Cold Paid Rest
Free tool
How many reps does your number actually need?
Put in the customers you want and the rates you already have. The estimator works backwards to the daily volume, tells you whether it fits in the time you have, and shows what breaks first.
Open the estimatorCustomers wanted82
Trial → paid14.6%
Trials needed562
Per day, for 100 days
5.6 trials
From the blog
All posts →Questions
Is this just a habit tracker?
No. A habit tracker asks whether you did the thing. Distronaut decides what the thing is, writes it, times it, and logs what it produced. The tick is the last step, not the product.
What if I don't know which channel works for my product?
Nobody does on day one. The rotation runs all four lanes at full intensity so you generate real evidence instead of guesses, and the ledger logs minutes and signups per lane. By day 40 you are not choosing on instinct.
I already use a CRM and a scheduler.
Keep them. Distronaut does not send anything or store your contacts. It governs the ninety minutes before you open those tools, which is the part that keeps not happening.
What if I miss a day?
The hundred are sessions, not calendar dates. A missed day moves your finish line by one and breaks the streak honestly. Two rest days a month are built in and cost you nothing.
Do I need to have read $100M Leads?
No. The four lanes and the volume prescription are explained inside the app, and the hundred actions are already written. The book is worth reading anyway.
More in the full FAQ.
A hundred days from now, either way.
The only variable is whether you did the reps. Distronaut is on iPhone, free to start, and the first action is waiting tomorrow morning.
Free on iPhone. No account needed to start.