Distronaut started as a plan for my own product.

There are only four things you can do

Marketing sounds like it has a thousand options. It has four. You can talk to people who already know you. You can post something in public where strangers might find it. You can contact strangers directly. You can pay to get in front of them.

That is the whole list. Alex Hormozi calls it the Core 4 in $100M Leads, and the reason it holds up is that every tactic you have ever read about is one of those four in a costume. A podcast tour is posting. A conference is talking to people who know you, plus a lot of travel.

Most of what was in my plan was correct. The four were sensible, the volume arithmetic held up, none of it was hard to understand. What a document cannot do is have an opinion about your Tuesday, so on any morning that started badly the plan was just a file I did not open.

The gap was always the same twenty minutes, between sitting down and starting. Which of the four is it today. Is the post written. Easier to open the analytics dashboard, which feels like work and costs nothing.

Where the thinking comes from

I spent a while writing up how getting customers actually works, as a chain of smaller problems rather than one big scary one, in a series called Solving Distribution. Validation is the gate. Then seven links you can test one at a time: retention, messaging, activation, conversion, channel, reach, referral. The useful part is being able to ask which link is broken this week, instead of asking why growth is not working.

Distronaut covers two of those links, channel and reach. They are the ones you have to do over and over rather than think your way through, which is why they need a morning routine and not another essay. If you want the theory, read the series.

What the app removes

Distronaut is that plan with the decisions taken out of the morning. It names the action, because you wrote the hundred of them a month ago when you were thinking clearly. It has the draft ready, because starting from a blank page at 7am is where most sessions get lost. It times the session and counts it, so the record is a number rather than a feeling.

Every feature has to pass one test: does it make the next morning more likely to happen? Dashboards, graphs and scores mostly fail it.

Why the name

Distribution plus astronaut.

It started as a bad pun and then started to make sense. Astronauts are not impressive because of the launch. They are impressive because of the years of drills, checklists and small corrections behind it, almost all of it repetitive, almost none of it witnessed by anyone. Getting customers is the same shape of work. Unglamorous, done again tomorrow, and the results turn up months after the effort that caused them.

Nobody sees the reps. They only see the final result.

Where it comes from

It was built alongside MailOver, an AI email client. That is the only case study it has, and it is being run in public: the blog carries the actual numbers, including the paid-ads test that spent €258 and returned nothing.

Distronaut is on the App Store for iPhone. It is one person and a hundred days, with no team and no funding round behind it, which is worth knowing before you decide how much to rely on it.