Which of the four should you focus on?
There are only four ways to get a customer. You ask people who already know you, you post something in public where strangers can find it, you contact strangers who have never heard of you, or you pay to get in front of them. That is the whole list. Alex Hormozi named it the Core 4 in his book $100M Leads.
Answer seven questions and get a percentage split across the four, with one line under each number explaining where it came from. No signup, no email, nothing leaves your browser.
Give cold outreach the first and biggest block of the morning at 31%, then posting in public at 29%. Treat the other two as maintenance until those two are genuinely running.
Why each number
Contacting people who already know you, or who know someone who does.
You have a handful of paying customers. Ask each of them who else has this problem, then ask whoever nearly bought why they did not. That is worth 28% of the week on its own.
Putting something where strangers can find it: posts, videos, a newsletter.
29% keeps you visible without betting the quarter on it. With a few hundred followers and an hour a morning, posting is a slow asset rather than this month's pipeline.
Writing to named strangers who have never heard of you.
You have a clear idea of who but no names yet, so 31% is enough to test the message before sending it at volume. Fifty considered sends teach you more than five hundred lazy ones.
Renting attention for as long as you can afford the rent.
12% keeps paid honest. On under €300 a month you can afford one experiment at a time, which is the only way to learn anything from ads this early.
Why your mix looks like that
Four ways to get a customer, one budget of mornings to split between them. You already run some blend of the four, probably by accident, and probably tilted towards whichever one feels least uncomfortable this week. The quiz makes the blend explicit instead of leaving it to mood. If you want the longer version of where the four come from and what each one costs, the Core 4 explainer is worth ten minutes.
Each answer above adds points to the ones it genuinely helps, the points get added up, and the totals become percentages. Three of the rules do most of the work, and they are the ones people argue with, so here they are in the open.
Price sets the ceiling on effort per person. If a customer is worth eighty euro a year you cannot spend forty minutes researching one of them, and the model shoves you towards posting. At ten thousand a year the arithmetic inverts, and one carefully researched message a morning becomes an excellent use of the morning. Our outreach volume estimator does that half of the maths properly if you want the exact daily number.
A list of names beats a budget. Cold outreach is two jobs, finding the right people and then writing to them, and founders who say cold email did not work almost always skipped the first one. If you cannot name fifty people who should buy this, the model holds cold down until you can. Once you have the names, the templates are the easy part.
Ads before proof is paying to hear no faster. Until money has arrived, ads buy visits for a pitch nobody has agreed to yet, and the feedback comes back as a conversion rate instead of a sentence. Warm and cold both come back as sentences. That is why paid stays quiet on nearly every result until the revenue answer changes.
Nothing ever reads zero. The smallest slice is a pilot light, kept warm so you are not starting from nothing the month your biggest one goes quiet.
Run one of them for a week before you judge it
Most founders who bounce off one of the four picked it, ran it for four days, felt nothing, and swapped. Choosing wrong is rarely the problem. Distribution pays out on a delay you cannot see from inside week one.
So take whichever one came out on top and give it the same slot every morning, before email and before the build. Set a volume you can hit on your worst day, then hit it seven days running: ten cold emails, or one post, or five warm asks. Small enough to be boring is exactly the point, and it is the same mechanic behind the 100 in 100 calculator.
Count reps rather than results for that first week. Replies arrive on their own schedule and your sample is far too small to read anything into a quiet Tuesday. What you control is whether the rep happened.
Then read the week honestly. Fifty cold emails and no replies is a message problem or a list problem, and opens tell you which. Seven posts and total silence is usually a topic problem. Ten warm asks and no introductions usually means the ask was vague. Change one thing, run another week, and only then move percentage points around. Two weeks of one of them run properly beats three months of switching every time it goes quiet, which is most of what the first hundred customers actually costs you.
Questions
- Which marketing channel should I use if I am starting from zero?
- Warm outreach first, then cold. With nobody following you and nobody paying you, the two that get a reply from a named human beat the two that get you a number, because right now you need to hear why people say no in their own words. Posting and ads both build later, on top of what those replies taught you.
- What are the four ways to get customers?
- Reach out to people who already know you, post something in public where people can find it, reach out to strangers, or pay to get in front of people. Alex Hormozi calls this set the Core 4 in his book $100M Leads. Everything else, from webinars to conferences to affiliate deals, is one of those four wearing a different hat.
- Is this quiz just guessing?
- No. Every answer adds a fixed number of points to each of the four, the points are added up, and the totals become percentages. The same answers always give the same mix. The weights are judgement calls, but they are consistent judgement calls, and the line under each number tells you which of your answers moved it.
- Should I run all four at once?
- Not at the start. One of them run properly for two weeks will teach you more than four run for three days each. Treat the percentages as where you are heading, get the biggest one into your calendar first, then add the second once the first is a habit you no longer have to decide about.
- Do the percentages mean time or money?
- Time, apart from paid ads, where it means money. If your mix says 30 percent ads and you have two hours a morning, that is not thirty-six minutes of clicking around an ads manager. It is roughly a third of the money you spend on getting customers going to ads while the campaign runs itself.
- How often should I redo this?
- When one of the answers genuinely changes. A first paying customer, a list you finally built, an audience crossing a thousand, or a budget appearing. Redoing it weekly is a way of avoiding the work rather than planning it.
- What if the one I should focus on is the one I hate?
- That is common, and it is usually why it is still available to you. Cut the volume until it is small enough to be boring rather than dropping it altogether. Five cold emails a day you actually send beats fifty you plan and never write.
Knowing the mix is the easy half.
Distronaut picks one of the four for you every morning, names one action inside it, times the session, and keeps the chain for a hundred days.